Our Privacy Policy

Alzheimer’s Mirror is committed to maintaining the privacy of our clients. That is why we use industry standard technology and internal procedural safeguards to protect the integrity, confidentiality, and security of your information and to prevent its unauthorized access, both online and offline.

Your genetic information is your personal information. We believe that you should be able to exercise sole control over, if and how, the information will be shared with others. We protect and maintain your genetic information in a highly secure environment, inaccessible to any third party.

Because of the nature of our business and services, we do require that you provide us with some personal information. The Privacy Policy below explains the interactions you will encounter with Alzheimer’s Mirror. By using the Alzheimer’s Mirror website and by purchasing products through the site, you consent to our Privacy Policy. If you do not agree to the Privacy Policy, we ask that you please refrain from using our product and services.

Information:

We gather three types of information from our users.

1) Non-Personal Information: we cannot trace any of this information directly to you. This information includes:

• The type of browser you use
• Which pages of our website you have visited and are currently visiting
• The date and time you access our site

We use Cookies and other technologies to help us determine the type of content and sites you visited to link to us. We use Cookies to recognize you and customize your experience based on the preferences you have selected.

You have the ability to control whether or not your web browser will accept Cookies. Almost all browsers provide the option of resetting, disabling or accepting Cookies. Having Cookies disabled will not mean that you cannot use our website, but it will prevent you from allowing some elements of the site to work properly.

2.) Personally Identifiable Information: You provide us with this after you register for our product and services. Among other things, we use this information to identify you, so we can respond to your personal inquiries and send you messages concerning service updates. We also use this to enable your web transactions (verify credit card info, etc), and to authenticate your login to our site (email address and provided password).

3.) Personal Health Information: This data that we collect is health information related to you and your risk for Alzheimer’s disease. We use this to determine if you are a good candidate for Alzheimer’s Mirror.

Contacting us at Alzheimer’s Mirror:

Our staff is trained to protect the privacy of our clients, but our Privacy Policy does not cover the content in email messages you direct to Alzheimer’s Mirror.
Please do not include any Personal Health Information or Personally Identifiable Information in the content you send our company through email.

Testimonials:

We believe the best way for you to understand Alzheimer’s Mirror is through feedback from the experiences of other customers. All customers have the option to provide us with a testimonial. We do not attach any Personally Identifiable Information to your testimonial; however, you are identified by your initials and city of residence.

How do we use the information we collect from you?

The Non-Personal Information we gather is to understand where our customers come from, what directs them to our website, and what pages are of the most interest to them. By collecting all of this information about our site visitors, we are better able to understand our demographics and their interests.
Alzheimer’s Mirror, may disclose your personal information under the circumstances listed below:

• Disclosure required by Law:

We may have to disclose some of your personal information in order to comply with legal requirements, such as state or federal law, regulations, search warrants, court orders or other circumstances mandated by the government. If this does happen, we will attempt to notify you unless the act of notification would violate stipulations put in place by the legal authority requesting it.

• Disclosure to Alzheimer’s Mirror Direct Operations and Maintenance Contractors:

On occasion, contractors and vendors for Alzheimer’s Mirror may require some Personally Identifiable Information in order to move forward with certain projects. These vendors include suppliers of technology, content, maintenance and web services. We will limit the information these individuals have access to. An example of a vendor using your Personally Identifiable Information would be an outsourced ecommerce merchant needing email addresses to verify purchasing information.

All these vendors are contractually obligated to comply with our Privacy Policy.

Our CLIA Certified lab:

All of our samples are mailed directly to our CLIA certified lab. There is no personally identifiable information on any sample the lab receives from us. Your sample is later matched to you by a kit ID located on the side of the collection kit your sample came in.

Notice Regarding Children Under the Age of 18

Unless otherwise expressly stated herein, the Site is not intended for use by persons under the age of 18. If you are under 18 years of age, you should not provide any personally identifiable information (for example, your last name, home address or e-mail address) using the Site without the prior knowledge and permission of your parent or guardian. We will not knowingly collect any personally identifiable information submitted by users of the Site who are under the age of 18. If we learn that you are under the age of 18, we will not maintain or use any personally identifiable information about you without the verifiable consent of your parent or guardian, except as allowed or required by law.

Contacting you:

We use the email address you provided during registration or through your opt-in to our newsletter to send you updated information about Alzheimer’s Mirror. We also use email to answer inquiries about your account or shipment, and to address other concerns you have.

Other than the circumstances specified in our Privacy Policy, we do not share your email address with any other third party.